We Are the Care Initiative


The child care challenge is a multifaceted issue, thus the We Are the Care Initiative is made up four unique task forces: Cross-Sector Collaboration, Local Government Engagement, Power to the Profession, and Public Awareness Campaign.

These task forces look to effect change within our community through the education of public and private sectors, the utilization and alignment of resources, and collaborative innovation. Consider joining us!

Cross-Sector Collaboration

Mission: To support cross-sector collaboration between businesses/employers and child care providers

Vision: Employers and local child care professionals collaborate and use the necessary tools to secure access to affordable, quality child care for our region’s working families.

Next meeting: April 16, 2021, 10 am

This task force is working towards the following goals with tentative deliverable dates:

  • Creation of a Family-Friendly Workplace Toolkit Website
    • Status: Launched Nov 30, 2020. Check out the website HERE
  • Support businesses in return to work policies and hybrid systems as people begin to return to work
    • Status: In Progress. Looking for sample policies to disseminate.
  • Creation of robust referral list for business hoping to make Family-Friendly Workplace changes
    • Status: In Progress

Local Government Engagement

Mission: To address the Role of Local Government (city/county/regional) in tackling the Child Care Challenge

Vision: Every city, county, school district, and elected official has policies and existing incentives to support early childhood development and care.

Next meeting: TBD- Likely May 2021

This task force is working towards the following goals with tentative deliverable dates:

  • Recruitment and formation of group of "Child Care Liaisons" from all local city councils and BOS.
    • Status: Complete and on-going. The recruited liaisons had their first orientation meeting on 8/20/20 and the Child Care Planning Council will continue to engage this group and provide updated information.
  • Review and advocate for inclusion of child care in City Goals across SLO county cities.
    • Status: In-Progress
  • Encourage engagement of child care providers in speaking with their local officials
    • Status: In-Progress

Power to the Profession

Mission: In creation

Vision: In creation

Next meeting: April 26, 2021, 3 pm

This task force is working towards the following goals:

  • Identify task force mission and vision statement. Synchronize language around professionalizing the industry and needs to elevate the profession.
    • Status: In-progress
  • Identify preliminary goals and programs. Taking into consideration equity, diversity, and SLO County's mix delivery system of child care.
    • Status: In-progress

Public Awareness

Mission: Creation of local marketing/media and public awareness campaign to highlight the critical role child care and child care professionals play in the vitality of our community and its economy

Vision: Our community is aware and appreciates the critical role child care and child care professionals play in the vitality of our community and its economy

Next meeting: April 21, 2021, 9:30 am

This task force is working towards the following goals with tentative deliverable dates:

  • Providing public comment at the Board of Supervisors, City Council, and numerous School Board meetings throughout the County.
    • Status: Active and on-going. You can read our April 2021 public comment HERE. Consider SIGNING UP to give public comment.
  • Address the identity of WATC through creation of flyer on "Who is WATC?" and increase awareness and engagement in the initiative.
    • In progress: Drafting a document. Will include WATC mission & vision statements, partners included, and ways to get involved. Hope to complete by May 2021.


Interested in attending a meeting? Email kroudebush@first5slo.org