We Are the Care Initiative


The child care challenge is a multifaceted issue, thus the We Are the Care Initiative is made up four unique task forces: Cross-Sector Collaboration, Local Government Engagement, Power to the Profession, and Public Awareness Campaign.

These task forces look to effect change within our community through the education of public and private sectors, the utilization and alignment of resources, and collaborative innovation. Consider joining us!

Cross-Sector Collaboration

Mission: To support cross-sector collaboration between businesses/employers and child care providers

Vision: Employers and local child care professionals collaborate and use the necessary tools to secure access to affordable, quality child care for our region’s working families.

Next meeting: August 13th, 2021, 10 am

This task force is working towards the following goals with tentative deliverable dates:

  • Creation of a Family-Friendly Workplace Toolkit Website
    • Status: Launched November 2020. Check out the website HERE
  • Support the Creation of a Position within SLO Chamber to support Family-Friendly Workplace work within the County
    • Status: In Progress.
  • Engage with the Human Resources Association of the Central Coast (HRCC) to promote the FFW Toolkit
    • Status: In Progress. Connected with President, scheduling presentation and sharing of resources.
  • Host Fall 2021 Workshops on the Family-Friendly Workplace Toolkit.
    • Status: In Progress. Currently in the planning stages

Local Government Engagement

Mission: To address the Role of Local Government (city/county/regional) in tackling the Child Care Challenge

Vision: Every city, county, school district, and elected official has policies and existing incentives to support early childhood development and care.

Next meeting: TBD

This task force is working towards the following goals with tentative deliverable dates:

  • Recruitment and formation of group of "Child Care Liaisons" from all local city councils and BOS.
    • Status: Complete and on-going. The recruited liaisons had their first orientation meeting on 8/20/20 and the Child Care Planning Council will continue to engage this group and provide updated information.
  • Review and advocate for inclusion of child care in City Goals across SLO county cities.
    • Status: In-Progress
  • Encourage engagement of child care providers in speaking with their local officials
    • Status: In-Progress

Power to the Profession

Mission: Promoting accessible education, training, and certification of the Early Childhood Education workforce while addressing the workforce crisis through collaboration with higher education entities, governmental bodies, and business entities, to achieve living wages for Early Childhood Educators in San Luis Obispo County

Vision: Early Childhood Educators in San Luis Obispo County will be recognized as professionals with professional standards and certification and will be well-compensated accordingly.

Next meeting: June 28th, 2021, 3 pm

This task force is working towards the following goals:

  • Identify task force mission and vision statement. Synchronize language around professionalizing the industry and needs to elevate the profession.
    • Status: Complete!
  • Identify preliminary goals and programs. Taking into consideration equity, diversity, and SLO County's mix delivery system of child care.
    • Status: In-progress

Public Awareness

Mission: Creation of local marketing/media and public awareness campaign to highlight the critical role child care and child care professionals play in the vitality of our community and its economy

Vision: Our community is aware and appreciates the critical role child care and child care professionals play in the vitality of our community and its economy

Next meeting: July 7th, 2021, 9:30 am

This task force is working towards the following goals with tentative deliverable dates:

  • Providing public comment at the Board of Supervisors, City Council, and numerous School Board meetings throughout the County.
    • Status: Active and on-going. You can read our June 2021 public comment HERE. Consider SIGNING UP to give public comment.
  • Address the identity of WATC through creation of flyer and increase awareness and engagement in the initiative.
    • In progress: Created! Working on distribution in August and September


Interested in attending a meeting? Email WeAreTheCareSLO@gmail.com